Nand Kishore Chaudhary

In 1978, he started a very humble beginning, reaching out to Indian artisans living in Rural India to provide them livelihood, skills, and training so that the very uneducated but very artistic people can contribute back to the society and that little venture which he started with a loan of $500 from his father, today provides sustainable livelihood to 40,000 artisans at their door-step across 600 far flung villages in 5 states in India.

His widely acclaimed leadership style has transpired into numerous features such as a globally acknowledged case study in C.K. Prahlad’s ‘The Fortune at the Bottom of the Pyramid’, in which Jaipur Rugs is acclaimed to be the best success story of eradicating poverty at grassroots.