Is Aspiration the Name of the Game for Driving Demand? Emerging Evidence from Behavior Change Communication Campaigns
This session will feature a panel of representatives from Alliance-supported behavior change communication campaigns launched in 2017. These interventions are delivering impactful, evidence-based communications aimed at influencing consumer purchasing decisions and encouraging consistent use of cleaner cooking options. Join this session to learn which messages and approaches are proving most effective in driving demand and the sustained use of clean cooking.