24 Oct 2017
16:30 - 18:00
Gaining and Retaining Customers: Lessons Learned from the Sector
In this session, representatives from cookstove and fuel enterprises will discuss their experiences in building their brands and attracting customers, and retaining customers through after-sales service and ongoing engagement. Presenters will share learnings regarding which marketing approaches are most effective, how to cost-effectively distribute clean cooking products, and how to use innovative approaches such as mobile phones to facilitate payments and warranties.