A reflective professional with an eye for insights, strategic thinking skills and a keen interest in history, Adnan has 14 years of progressive management and marketing expertise in branding, marketing, behavior change communications and advertising in general. With complimenting degrees in Business Administration and Development Economics – he thrives on new fields of learning, models of change and schools of thought in social science. Adnan has worked with FMCG companies like Unilever and media organizations like The Daily Star, where he is now a regular columnist. As the Head of Strategic Planning at the local McCann affiliate, he handled brands like Coca-Cola, Nestlé, Nescafé and City Bank. Adnan has given talks and conference presentations on behavior change communication in three different countries beyond Bangladesh and worked on projects in Uzbekistan and Kenya.